Originally published on MUNCHIES.
Argentina’s worst pizzeria has certainly made a name for itself on the Internet. To demonstrate the online popularity of Ugi’s, Argentina’s budget pizzeria, I went down a deep dark Facebook rabbit hole to sort through years of degrading posts and comments, to investigate the offensive, insulting and degrading social media strategy—all to its customers’ delight.
“No to drugs, yes to pizza.”
That’s the slogan stamped on the pizza box at Ugi’s, Buenos Aires’s legendary pizza chain famous for its budget pizza and cult following. Pizzerias line just about every block of Argentina’s pizza-loving capital, a country where more than 60 percent of the population is of Italian descent, but no other pizza shop has made a name for itself quite like Ugi’s. Since it opened in 1980, Ugi’s Pizza became a hit for its central locations, bare-bones ambiance, and affordable pizzas.